A sense of purpose.

At platFORMed, our mission is clear: to create lasting positive impacts for people, organisations, and the planet. Founded by Eugene Hooks, a leader with over 15 years of experience in project development and team leadership across Australia, platFORMed exists to push boundaries, inspire innovation, and deliver outcomes that matter.

After several years operating in senior leadership capacity Eugene asked himself a question - “If I were in my final moments, and in a state of reflection, would I be entirely satisfied?” This moment of introspection sparked the creation of platFORMed - a vehicle to enable maximum impact for positive human and environmental experience.

platFORMed is driven by a measurable community pledge—a commitment to pay forward the support and opportunities Eugene received earlier in life. By applying proven frameworks and principles, platFORMed helps create meaningful experiences through sustainable design, coaching, and impactful storytelling.

Based in Boorloo/Perth and serving clients across Australia, we are ready to meet you where you are and help elevate your own unique adventure.